Create an exciting site that turns your ideas into reality

Our client within the FinTech space wanted to create an engaging site that would act as a sales pitch for a product that would act as a conduit to gain necessary capital funding for a larger go-to market initiative. The client wanted to tell a complex story via the site about retail and institutional investments that would ultimately back a larger platform.

ClientFinTech CompanyYear2022AuthorDylan MaxwellShare:

Project Highlights

  • MDG met with the client to gather site requirements and information regarding the client’s overall vision
  • The team then began to develop mockups of the site’s design and interactivity
  • A continuous user feedback loop was established to ensure all site requirements were being met
  • The finalized site provided the client with a product concept showcase that ultimately led to the investment request being approved

Our Approach

    • Experience The team conducted in-depth analysis around the site’s user experience and interface to ensure they aligned with the site’s goals. The site had to be both visually appealing and easy to navigate for investors to be informed of the concept’s goals and offerings.
    • Feedback Loop A continuous feedback loop is critical for any website initiative. We ensured that we met regularly with the client to gather requirements and receive feedback on site design and content. After feedback was received, we implemented the requested changes.
    • Design A series of site mockups were created and presented to the client to refine the design of the finalized and approved layout. Most of our mockup design work took place within Adobe XD which provided the team and client with a collaborative workspace to perfect the site’s aesthetic.
    • Development Our in-house coding wizards leveraged site-building tools to develop the site. Like any project, the sky was the limit in terms of site features, design, and interactivity. Continuous testing allowed the team to address issues head-on to provide the client with a seamless site experience.

The Result

A finalized site was provided and adequately addressed our client’s needs. The site provided our client with a great representation of their product and allowed investors to be informed of the initiative the client was trying to push. Ultimately, the investors were impressed with the representation of the proposed platform and approved of the financial backing that would bring the finalized platform to life for our FinTech client.

MDG. © 2022. All Rights Reserved.